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With speakers including Brian Cox, Stephen Fry, and the marketing genius Rory Sutherland, we recently attended the Energy Tech Summit in London. Adam had the opportunity for a quick chat with Greg Jackson (CEO, Octopus Energy)

Through our Google agency rep, we’ve had some high-spend client accounts whitelisted for this feature, which has now rolled out to all Google Ads accounts.

Demand Gen is a newly-launched Google Ads campaign type, as the name suggests generating demand for your products or services. If you’ve scaled up to a ceiling on existing demand for your exact/phrase match keywords for example, and aren’t able to extract any higher ROAS from Performance Max, this can be a good next step. […]

As a Google Partner agency for over a decade, ARO Marketing has recently been working with a Senior UX Researcher at Google Washington. Across various Google Meet sessions, we’ve been providing feedback from our team and also what clients have been telling us frustrates them, both around usability and product functionality, which is directly going […]

Adam & Elen from the ARO Marketing team were recently invited by our agency rep to attend the Thrive ’25 event held at Google’s London St. Pancras HQ. With less than 100 attendees, it encouraged networking. Google had local experts but also flew out from Dublin product experts for Search, PMax & more.  

Through a Google Ads management client, we were invited to make a 1hr speaking session at The RMDA (Restaurant Marketing Delivery Association) works with more local versions of Uber Eats, Deliveroo, Just Eat etc, enabling them to grow their local market share and compete with multinationals. Adam’s session was aimed at bolstering knowlege